Internet referencing is an obligation if a company wishes to be visible on search engine results. And this is also the reason to have a site to appear on the first positions of the Serp. SEO natural referencing generates traffic to attract new customers. However, it is not easy to achieve this with algorithms like Penguinn and Panda which often change on the Web and to follow the recommendations of the main search engine Google. Also, an SEO consultant or an SEO expert like Edana, a Swiss Digital Agency is what you need.
What is SEO referencing?
Search engine optimization is the process of improving the quality of traffic and bringing more traffic to your site or web pages from search engines. SEO is aimed at unpaid traffic (natural or organic SEO strategy) rather than direct traffic or paid SEO. Organic traffic can come from different types of search, including image search, video search, academic search, news search, and more.
As an expert agency in our field, we know that it is important for your website to be well ranked (reference for natural traffic) in the various search engines, such as Google search results.
Ranking high in search engine results means your website is more likely to convert users into sales and get new customers.
Search engine optimization is used to increase three distinct factors of your website, which are as follows.
– Traffic quality for qualified traffic:
This is to ensure that people who visit your website are genuinely interested in the products or services you offer.
– The amount of traffic (objective: conversions):
Once you have ensured that the right people are visiting your website and finding you through the Serp, you can focus on increasing traffic to your website.
– Organic Search Results:
Organic google search results can be defined as the traffic you receive from the SERPS and for which you did not have to pay for advertising space directly.
SEO is all about answering your customers’ questions before they ask them, understanding the words (keywords) they use in their searches, and knowing what kind of content your ideal customer likes to consume. Knowing the intentions of your audience allows you to connect with quality potential customers online who are looking for a solution to their problem.
SEO optimization is how search engines like Google determine which site deserves to rank well for certain terms or queries. Without the techniques used by modern SEO, it would be too easy to manipulate the system with indexing robots, it would probably be exploited by large companies with unlimited budgets.
As such, each site (showcase, e-commerce, seo blog, etc.) deserves its current ranking. By working hard on your content and making sure that your website attracts its visitors from the internet instead, you will score higher in search engine rankings.
Why do you need an SEO agency?
You have the brand, the right team, the right product or service, and you are ready to work on your positioning. So where to start ?
As with any puzzle, the most logical thing is to start with a digital search engine optimization (SEO) strategy, the cornerstones of any marketing strategy. Not only will search engine optimization help you optimize your workflow, but it will serve as the foundation for all the other pieces of the E-marketing puzzle.
If your team doesn’t have the SEO know-how or the time and resources to learn and implement SEO techniques, you should seriously consider hiring an agency to handle this process for you. Rushing to launch your site can have disastrous consequences for your business, your brand and your customers, so take the time to hire an SEO expert and have some peace of mind.
SEO services are search engine optimization services offered by an agency, freelancer, or consultant like us that optimize your site for SEO so you can capture more traffic and revenue from searches. Most SEO plans include on-page SEO, off-page SEO, and technical optimization.