Healthcare websites need to be designed for ease of use and accessibility, and many factors can make the difference between success and failure. UX (user experience) involves taking into consideration the end goals of the end users and the context within which they’re reaching those goals. This concept encompasses more than just accessibility of health information – it also considers the user’s emotional experience. For example, if a patient receives a positive test result for a scary disease, having the result delivered by text message could ruin their emotional experience. Moreover, UX is a consideration of the features of the website, including physician lookup, appointment scheduling, and location information.
Patient-centric design
A patient-centric healthcare website design is focused on the needs of the patients who are seeking medical care. This includes providing a website that is easy to navigate for people with various health knowledge levels. Considering that most patients have little knowledge about medicine, the design must be simple but provide the right level of actionable content. This will encourage patients to trust the brand, and increase the likelihood of them coming back for more information.
Patient-centric websites take the perspective of the patient to provide the patient with the best information possible. Content must be written in a calm, compassionate voice and with the patient’s needs in mind. As Zig Ziglar once said, “Only the caring person knows how much to know.” Patient-centric websites are designed to provide meaningful information to patients at all stages of their journey, so that they can make an informed decision about their health care.
Human factors
Human factors refer to the various factors that affect human performance. They include factors that affect the efficiency of work, the resilience of a system, and the likelihood of error. The goal of human factors research is to minimize errors and make tasks easier for people to do. By incorporating human factors in the design of healthcare website designs, healthcare websites can increase patient satisfaction and reduce costs.
Human factors are essential to healthcare systems and are essential for the safety and effectiveness of care provided to patients. Researchers must take into account these factors to create healthcare systems that work efficiently and safely.
HIPAA compliance
For healthcare websites, HIPAA compliance is an important consideration. Among other things, it will ensure the security of sensitive patient data. It requires that third-party vendors and internal employees sign contracts not to share PHI without permission. In addition, it is important to provide proper training to staff to avoid unauthorized sharing of PHI.
A HIPAA-compliant website design can help you create an efficient online presence for your health-care organization. HIPAA is a federal law that governs the privacy and security of protected health information. PHI includes personal information such as a patient’s name, address, telephone number, email address, and medical records. Using this information on a website is critical in connecting patients with healthcare providers.
ADA compliance
ADA compliance is a vital part of website design, especially in healthcare. It not only improves the user experience of patients, but also helps healthcare websites improve SEO rankings. The ADA has set a standard for websites and provides a system to evaluate their compliance. By following these guidelines, you can ensure that your website meets the necessary standards to improve your SEO and avoid penalties.
ADA compliance requires a number of changes to your website to make it accessible to people with disabilities. For example, your website needs to include accessible alternative text and graphics built into the HTML coding.
Mobile responsive design
If you’re in the healthcare industry, you’ve likely heard the phrase “mobile responsive website design” before. Not only does mobile-friendly design make your website easier to use on any device, but it also boosts your ranking in search engines. This is particularly important for health-related websites. As of April 21, 2015, Google has announced that sites that are mobile-friendly will appear higher in search results.
Mobile-friendly healthcare website design is essential to get the most out of your website. You’ll need to be able to convert patients into customers, which means that you’ll need to make your website mobile-friendly. Fortunately, modern healthcare website designers know how to optimize for both mobile and desktop users. You can also use interactive buttons to help patients book appointments, get referrals, or renew prescriptions. These are all features that patients appreciate.