fashion industry, bringing a refreshing and inclusive vision. Kaushik Velendra’s intuitive liking for
impactful apparel is reshaping the thinking toward contemporary menswear. Velendra continues
to showcase compelling fashion statements by generating a unique paradigm of conventional
tailoring blended with a creative outlook. Dominion attiring for the individuals and tailoring for the
future is how Velendra defines his label.
Velendra’s collection style contained sculptural, body-shaping men’s designer coats and
jackets, created to improve stance and compliment the male body. In addition, it gives the
wearer a superhero feel. He designs in grand neutrals like whites, wealthy blacks, gentle velvety
browns, softened golds, and olives – and swish materials carried together with sharp tailoring.
The London-based menswear designer aims to instill the definition of strength and conviction
while being welcoming without any gender bias. In 2021, he arranged his atelier in east London,
an area once settled by the late Alexander McQueen; Velendra started his studio as a secure
working space for Indian students stumbling to locate an innovative space. Finally, following the
brand’s continuous triumph, Kaushik Velendra migrated the brand’s head office to Mayfair in
preferences of the: popular model Alton Mason for the Grammy Awards, Bollywood leading
actor Ranveer Singh for the Filmfare Awards and promotional offshoots for movies, BFC
Ambassador for Positive Change, and Hollywood famous actress Priyanka Chopra who
modeled one of his armor motivated designs.
He had launched models across 30 different countries to emphasize the versatility and fluidity of
his apparel. The short-sleeved magnified gold top with strong, spheroidal, armor-like shoulders
has become his signature design.
The AW21 assemblage shown on the program during London Fashion Week gathered excellent
industry appraisals and worldwide acclaim, including prominent titles such as The New York
Times, British Vogue, Vogue USA, Vogue India, Vogue Italia, and WWD. The conquest
continued with the Spring Summer 2022 Menswear collection of Kaushik Velendra, exhibited at
London Fashion Week in September 2021. In addition, the group extended to contain a broader
range of ready-to-wear requirements and couture for people from all walks of life.
What Makes Velendra’s Collection Unique from the Rest?
Kaushik Velendra’s statement men’s designer coats and jackets have been making some noise
in the fashion world for some time. It seems like his collections have their own story to tell and
#Power dressing has never been this fashionable
The London-based menswear designer never misses an opportunity to make a powerful
statement when given the chance. His luxurious collection of men’s designer coats and jackets
never failed to turn heads at any fashion event. His standout design features include integrated,
exaggerated metallic accents. He brings unusual pairings to life, including sharp blazers with
chiffon sleeves, cigarette pants with cropped vests, and many more. Although his clothes are
primarily targeted at the male audience, they can be worn by all genders and gain a sense of
power and belonging through top-notch fashion.
#Combining the best of what the world has to offer
Velendra’s unique pieces consist of garments and accessories from all over the world. From the
finest brocade from India and France to the versatile Italian wool, the materials for his designs
were curated from different parts of the world. Additionally, the tailors and the artisans involved
in the production process came from different corners of the globe. Every one of them brought
with them a bespoke element from their home country, blending various styles to make one
#The element of versatility
These smart-tailored pieces always gave the wearer the sense of confidence they crave.